Biber launches Liverpool Single Malt Whisky in Sweden

Biber Beverage has launched Liverpool Single Malt Whisky — Virgin Oak Cask in Sweden through Systembolaget’s order assortment. The introduction is supported by targeted advertising, with an encouraging initial response from Swedish customers.

“The order assortment works best when people have a reason to look for the product. Our launch activity needs to connect the whisky’s origin and character with a straightforward route to purchase. We will be watching how that initial interest translates into repeat demand.”

Henric Berntson · Biber Beverage

The Virgin Oak Cask expression is a Welsh single malt, bottled at 47% ABV. It joins Biber’s portfolio as the importer continues to develop its selection of spirits for the Swedish market.

Liverpool is part of Halewood Artisanal Spirits, the British drinks business behind a range of spirits brands and distilleries. Its operations include Liverpool Gin Distillery and Aber Falls in North Wales, reflecting a wider focus on developing spirits with a regional identity.

Customers can order the whisky through Systembolaget, with Biber handling Swedish import and distribution.