Ole Smoky Salty Caramel launches in 173 Swedish stores

Ole Smoky Salty Caramel launches in 173 Systembolaget stores today after a successful tender submission by Biber Beverage. The release places the Tennessee producer’s caramel-flavoured whiskey in Systembolaget’s temporary assortment with substantial shelf distribution from launch.

“With 173 stores involved from launch, planning the supply matters as much as introducing the flavour. We need stock, delivery timing and communication to work together. That gives the producer a sound start and lets us assess how the product performs once customers can find it on the shelf.”

Henric Berntson · Biber Beverage

Ole Smoky is based in Tennessee’s Smoky Mountains and draws on the region’s Appalachian distilling traditions. Known for both moonshine and whiskey, the producer has developed a range that brings local roots together with distinctive flavours. Salty Caramel combines its whiskey style with sweet caramel and a touch of salt.

Biber has worked with Ole Smoky on the tender and preparations for the Swedish release. The launch gives the expression access to customers across 173 stores and a concrete opportunity to build its presence in Sweden through a scheduled Systembolaget release.