James Gin expands its Swedish range with two new releases

Biber Beverage is expanding James Gin’s Swedish range with the launch of California Dreamgin’ and Asian Parsnip Navy Strength. Both are available through Systembolaget from today, building on the arrival of Asian Parsnip in Sweden last year.

James Gin is the creation of British television presenter James May, who develops the recipes with master distiller Hugh Anderson of Downton Distillery in Wiltshire. Each expression starts with a distinctive flavour idea, explored through an unconventional combination of botanicals.

California Dreamgin’ brings together juniper, chanterelle mushrooms and patchouli for a savoury, earthy profile. Asian Parsnip Navy Strength revisits the original combination of parsnip and Asian spices at 57% ABV.

“James May gives the range an immediate point of recognition. The next step is to make the differences between the gins clear. California Dreamgin’ has its own flavour story, while Navy Strength gives people who know Asian Parsnip another way to use that profile in cocktails.”

Henric Berntson · Biber Beverage

The releases give Swedish customers a broader choice within the range and extend Biber’s work with James Gin beyond its first expression.