Biber takes over Colombo Madeira in Sweden

Biber Beverage is taking over the Swedish import and distribution of Colombo Madeira from 1 April. The transition brings Colombo into Biber’s portfolio and establishes Biber as its supplier to Systembolaget.

Colombo is produced by Justino’s, a Madeira wine producer with a history dating to 1870. Based on the Portuguese island, Justino’s works with the fortified wines for which Madeira is known, with a range spanning different styles and ages.

“Madeira covers a wide range of sweetness levels and ages. Helping customers understand those differences is part of the importer’s job. Colombo gives us a clear starting point, with Justino’s experience behind it and room to develop the Swedish range at a pace supported by demand.”

Henric Berntson · Biber Beverage

Biber will manage Colombo’s Swedish availability and work with the producer on the range’s continued presence in the market. The immediate focus is the transfer of the existing business and continuity for Swedish customers.