Koch Elemental reaches 100 Systembolaget stores

Koch Elemental launches on shelves in 100 Systembolaget stores today, following a tender win secured by Biber Beverage. Selected through Systembolaget’s blind tasting, the mezcal gains a physical retail presence that makes it easier for Swedish customers to discover the category.

Koch El Mezcal is rooted in Oaxaca, Mexico. Founded by Carlos Moreno, the producer works with local mezcal-making families and communities, bringing together different regional traditions and the knowledge passed between generations. Elemental is made from Espadín agave.

“An order listing and a place on the shelf reach customers in different ways. In 100 stores, Koch can also be discovered by people who were not already looking for mezcal. Clear information about the agave, the producer and the style becomes especially useful at that point.”

Henric Berntson · Biber Beverage

The launch takes Koch beyond an order-based presence and into stores. For Biber, the work has covered the tender submission and coordination of the Swedish launch with the producer. For Koch, it means a wider platform from which to introduce Oaxacan mezcal to the Swedish market.