Launch plan signal

PLAN AF-TSV-27-23

Alcohol-free still white or red wine · 750 ml

An early view of a possible future need in the Swedish drinks market.

Signal type
Alcohol-free plan
Producer input deadline
3 Dec 2026
Planned launch
15 Oct 2027
Assortment
Temporary assortment
Target price
SEK 79/750 ml
Indicative availability
Not specified
Planned offer cut-off in source
11 Feb 2027
Recorded source version
18 Sept 2026
Latest source check
Not recorded

Product profile and requirements

  • Still white or red wine from any origin.
  • Lightweight glass or PET bottle with screw cap; organic if possible.

Information requested from producers

Available volume, alternative pack sizes and grape blend.

What the launch plan tells you

This launch-plan entry gives producers time to consider availability, pricing, packaging, certifications and sample logistics. It is an early direction rather than a final procurement request or a guarantee of listing.

How to assess the opportunity

Compare the signal with products in your portfolio and assess supply, pricing and commercial fit. Check current source documents, any published tender and applicable deadlines with Biber before preparing a submission.

Independent source note

Biber Signals is an independent producer-facing interpretation and is not affiliated with Systembolaget. Final conditions and dates must be confirmed in the official documentation. Source: Alkoholfritt lanseringsplan TSV 2027 senast uppdaterad 260918.xlsx, row 23.

Producer enquiry

Discuss this launch signal

Send a concise introduction with product specifications, export pricing, available volume and your priorities for Sweden. Biber will assess the opportunity and respond.

Systembolaget · AF-TSV-27-23

By submitting, you allow Biber Beverage to use these details to answer your enquiry.