Launch plan signal

PLAN AF-TSV-27-17

Alcohol-free fizzy margarita with non-lime flavour · 250–330 ml

An early view of a possible future need in the Swedish drinks market.

Signal type
Alcohol-free plan
Producer input deadline
15 Oct 2026
Planned launch
16 Jul 2027
Assortment
Temporary assortment
Target price
Max SEK 15.90/250 ml excluding deposit
Indicative availability
Not specified
Planned offer cut-off in source
14 Jan 2027
Recorded source version
18 Sept 2026
Latest source check
Not recorded

Product profile and requirements

  • Fizzy margarita-style drink with a flavour other than lime. The source's origin column says EU, while its description says any country; confirm the permitted origin.
  • Can format and existing brand. Flavourings must be clear on the front label.

Information requested from producers

Available volume.

What the launch plan tells you

This launch-plan entry gives producers time to consider availability, pricing, packaging, certifications and sample logistics. It is an early direction rather than a final procurement request or a guarantee of listing.

How to assess the opportunity

Compare the signal with products in your portfolio and assess supply, pricing and commercial fit. Check current source documents, any published tender and applicable deadlines with Biber before preparing a submission.

Independent source note

Biber Signals is an independent producer-facing interpretation and is not affiliated with Systembolaget. Final conditions and dates must be confirmed in the official documentation. Source: Alkoholfritt lanseringsplan TSV 2027 senast uppdaterad 260918.xlsx, row 17.

Producer enquiry

Discuss this launch signal

Send a concise introduction with product specifications, export pricing, available volume and your priorities for Sweden. Biber will assess the opportunity and respond.

Systembolaget · AF-TSV-27-17

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