Product profile and requirements
- Balanced lager with clear lemon, blood orange, orange or lime flavour, or a combination; radler is excluded.
- Existing brand. Four-pack if possible; the front label should clearly identify the citrus flavour.
Information requested from producers
Available volume and packaging format.
The producer input date in this plan has passed. Ask Biber to confirm the current status.
What the launch plan tells you
This launch-plan entry gives producers time to consider availability, pricing, packaging, certifications and sample logistics. It is an early direction rather than a final procurement request or a guarantee of listing.
How to assess the opportunity
Compare the signal with products in your portfolio and assess supply, pricing and commercial fit. Check current source documents, any published tender and applicable deadlines with Biber before preparing a submission.
Biber Signals is an independent producer-facing interpretation and is not affiliated with Systembolaget. Final conditions and dates must be confirmed in the official documentation. Source: Alkoholfritt lanseringsplan TSV 2027 senast uppdaterad 260918.xlsx, row 13.