Launch plan signal

PLAN AF-TSV-27-08

Alcohol-free fruit-forward cocktail base · 500–700 ml

An early view of a possible future need in the Swedish drinks market.

Signal type
Alcohol-free plan
Producer input deadline
7 May 2026
Planned launch
12 Feb 2027
Assortment
Temporary assortment
Target price
Approx. SEK 120–140/L
Indicative availability
10,000 units
Planned offer cut-off in source
13 Aug 2026
Recorded source version
18 Sept 2026
Latest source check
Not recorded

Product profile and requirements

  • Concentrated fruit, berry or citrus profile, possibly with herbs, spices or botanicals, fresh acidity and light bitterness.
  • Lightweight glass bottle, existing brand and clear front-label positioning as a fruity cocktail base. Resealable bottle, maximum six bottles per case.

Information requested from producers

Available volume, ingredients and production method.

The producer input date in this plan has passed. Ask Biber to confirm the current status.

The planned offer cut-off in this source has passed. This plan is not an open tender.

What the launch plan tells you

This launch-plan entry gives producers time to consider availability, pricing, packaging, certifications and sample logistics. It is an early direction rather than a final procurement request or a guarantee of listing.

How to assess the opportunity

Compare the signal with products in your portfolio and assess supply, pricing and commercial fit. Check current source documents, any published tender and applicable deadlines with Biber before preparing a submission.

Independent source note

Biber Signals is an independent producer-facing interpretation and is not affiliated with Systembolaget. Final conditions and dates must be confirmed in the official documentation. Source: Alkoholfritt lanseringsplan TSV 2027 senast uppdaterad 260918.xlsx, row 8.

Producer enquiry

Discuss this launch signal

Send a concise introduction with product specifications, export pricing, available volume and your priorities for Sweden. Biber will assess the opportunity and respond.

Systembolaget · AF-TSV-27-08

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