Sweden only
All attention on one market.
Systembolaget strategy · Commercial execution
Biber turns deep Systembolaget expertise into focused launches, active sell-through and long-term growth for drinks brands in Sweden.
Curated for Sweden
Wine · Beer · Spirits
Biber Beverage / Stockholm
Independent importer
Biber Signals
Early market intelligence, precise tender guidance and a commercial plan for what happens after launch.
Early opportunity
What Systembolaget is likely to seek and where your portfolio may fit.
Open opportunity
Clear requirements, deadlines, pricing and a direct route to submit interest.
Commercial work
Activation, follow-up and sales development built specifically for Sweden.
Current tenders
Selected current and upcoming opportunities for producers interested in the Swedish market.
Reading current opportunities…
A selection from our portfolio
A selection of products we represent in Sweden, presented with the bottle, producer and origin in focus.
Our partners
Independent producers and international drinks companies represented with focus, clarity and long-term ambition in Sweden.
Official brand marks · Presented in their original form
Producer resources
Practical English-language guidance for producers and export managers evaluating the Swedish market.
Understand Systembolaget, the main assortment routes and what needs to align before a product is introduced.
Explore the market guide ↗ Producer partnershipA focused process from initial product assessment and tender preparation to launch and active market work.
Working with Biber ↗ Market intelligenceClear guidance on tenders, launch-plan signals, commercial readiness and Swedish market fit.
Read market insights ↗About Biber
Founded in Stockholm in 2023, Biber combines sharp market knowledge with a personal way of working, continuing family roots that span more than 70 years in the drinks business.
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Stockholm, Sweden · Focused exclusively on the Swedish market